D&AD Shift ends with a showcase event

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Last night, the five-month D&AD Shift with Google evening school program in London culminated in a showcase event that saw 19 aspiring creatives pitch their responses to industry briefs to top creative professionals at an in-person event at D&AD. The event saw top industry professionals come together to see the work and meet this year’s cohort.

Since 1980, D&AD New Blood’s goal has been to stimulate creative excellence by nurturing emerging talent. In the context of the coronavirus pandemic, Shift aims to discover, support and ultimately help secure jobs for a rich mix of creatives. The program offers emerging talents without a degree course a vital opportunity to come together to hone their skills, network and grow their portfolios. Comprised of theses, lectures, and industry mentoring, Shift provides a supportive learning environment for creatives facing barriers in both education and employment.

At a time when the industry must prioritize diversity and inclusiveness in the workforce, Shift provides creative organizations with access to an exceptional pool of new talent, outside of the university system, in the goal of working towards a more stimulating and fairer future for the industry. In 2019, more than half of Shift program graduates obtained internships at leading creative companies such as Droga5, The Mill, and McCann.

The Shift London Class of 2021

  • Aaron Hettey,
  • Ashley De Guzman,
  • Aurélie ‘Kutcha’ Bouzin,
  • Ben German-Hamilton,
  • Chibuikem Akata,
  • Csaba Domboroczki,
  • Ebika Pinneh,
  • Ellen Walpole,
  • Lucy Aa,
  • Kims Mihailovs,
  • Luke Patrick James McCabe,
  • Maria Paula Dominguez Diez,
  • Peggy Pollard,
  • Phoebe Langley Gussin,
  • Renaldo Otoo,
  • Runako Bedeau,
  • Safiya Abdinasir Farah,
  • Sukyella Randle-Caprez,
  • Tarrine Khanom.

Due to ongoing Covid-19 precautions, the London Showcase 2021 was a small in-person event, which took place on October 14 at D&AD in London. The 19 participants had the opportunity to present their responses to the three briefing notes with selected industry professionals.

The Showcase event will be followed by 1-2-1 in-person and virtual portfolio sessions, allowing Shifters to network face-to-face with industry professionals, discuss their work and connect with industry professionals. potential employers. For those unable to attend the Showcase, the work of the Shift Cohort is on view in person at D&AD from October 18-29, to reserve a time slot, register here.

Paul Drake, Foundation Director at D&AD, said: “We are an industry that thrives on diverse voices and divergent thoughts. However, by recruiting from small talent pools, we have eliminated the differences and the work is often less good for that. Change remains essential for the sector to prioritize more diverse voices to ensure that our industry is as relevant and representative of the society in which we live. “

Shift Select, new for 2021, is an optional continuation of the main Shift program starting in November. Leading agencies are committed to expanding the learning experience through agency placements focused on a particular discipline. A number of London-based agencies have signed up to offer paid internships allowing Shifters to double in a particular discipline, including Superunion (Design), Engine Mischief (PR) and Iris (Advertising).

To learn more about this year’s participants and see their work, go here.

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